If you were a kid in the 60s like me, as well as an admitted Geek like me, you'll recognize the image above. The ad that could be found at the back of every comic book... for recruitment into the J.S.C.A.! It sounded very official.
Wow! Not the J.S.C.A.!
Yep. The Junior Sales Club of America.
Oh. THAT J.S.C.A.... um, what was it exactly?
Jeepers! Your Free Membership to the J.S.C.A. made you eligible to earn money or win Other Grand Prizes!!! Who wouldn't want that??
Yes, upon further reading of the small print, kids were told "it's easy and loads of fun" to earn a whole 55 cents for every box of lovely All Occasion Greeting Cards you
guilted er, sold to relatives, neighbors and friends! Or you could win valuable PRIZES from their Big Prize Catalog.
Cool stuff like Cadet Sleeping Bags, an Instant Load Flash Camera Outfit, a Tyco HO Train with Power Pack, a Portable Electric Mixer (??), a Deluxe 3 Speed Hi-Riser Bike (with Click Stick Shift!), or even this fashionable "Poodle Dog Radio" (although this particular model looks more like a "Poo Radio" to me):
Or how about these ultra-keen "Intercom Telephones"!!! Can you imagine being able to phone someone from anywhere in your home? Well, that is from anywhere close enough to plug them in, that is.
It was enticing alright.
And just look at those fresh faces... the girl with the bow in her hair, the clean-cut boy; both smiling at the fact that they could actually WIN a College Scholarship! Wouldn't your parents be so proud!
Yes, those were the early days of the J.S.C.A.
Then came the 70's and the J.S.C.A. wasn't so cool anymore. If they wanted to keep kids hooked, they had to change with the times.
It seems the clean-cut freckle-faced kids were replaced by Partridge-Family clones. The boy's hair lengthened, the sweater is gone, replaced by bell bottoms and a guitar. The girl is decked out in knee high boots and psychedelic duds. No more hair bow.
Surprisingly, the "prizes" didn't change all that much... except for something noticeably absent.
The J.S.C.A. no longer offered College Scholarships.
Reflecting the era of " Turn On, Tune In, and Drop Out ", no doubt.
I never did join the J.S.C.A.
But I did want that groovy bike with the banana seat and high rise handlebars.
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